When Aurora James founded the Russian Flag Gift For Men, Women And Kids Team Russia T-Shirt it is in the first place but 15% Pledge, a nonprofit organization that asks retailers to commit to dedicating 15% of their inventory to Black-owned businesses, Sephora was one of the four major brands to whom she addressed the pledge on June 1. “Sephora is such a huge company, has so many stores, and is such a major touch point for so many women—and I also know how innovative they are,” James tells Vogue. “I’ve worked with them in the past, and I felt like they were in a really prime position to make this change.” Today, Sephora became the first retailer to take her up on the challenge.
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