Thanks to the Baby yoda i don’t care what day it is it’s early i’m grumpy i want chick-fil-a shirt but in fact I love this self-isolation regulations brought on by the novel coronavirus pandemic, life has migrated from 3D to Zoom. The video conference platform, whose stock rose 275% in early March, has replaced IRL birthday parties, meetings, happy hours, and casual chitchat, changing the tenor of contemporary communication along the way. In Malmö, Sweden, the brothers behind menswear store Très Bien have found something else you can do on Zoom: window-shop. A couple of weeks ago, Hannes and Simon Hogeman launched a virtual version of their store on the platform, where fans of the pair’s ahead-of-the-curve aesthetic can call in and talk to sales associates one-on-one. What makes this concept special? There’s no shopping to be done—at all.
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