And as we trudge through month 11 of lockdown, it makes absolute sense that such a sprawling, sink-into sofa is resonating with so many. For example: Erica Choi, founder of Egg Canvas, and her husband bought the Camaleonda in August, after years of staring at vintage listings on 1st Dibs. It was a decision precipitated by the pandemic: “As we found ourselves spending more and more time at home, making our space truly a space we adored was becoming notably more important,” she tells Vogue. “When B&B Italia announced they were bringing the Camaleonda back after 50 years, the timing was perfect. Instead of gifts, my husband and I also usually travel for special occasions and holidays, but since we have not been able to due to COVID, we used those funds to finally make the plunge in getting the sofa of my dreams.” Her pure-white version sits in a cozy corner of her Brooklyn living room. At night, they curl up on the Camaleonda’s cushions for some after-dinner reading and Netflix watching.
But the cult of the Camaleonda goes beyond coronavirus and back half a century, to 1972. That year, the Museum of Modern Art invited twelve Italian designers to participate in their new exhibition, “Italy: The New Domestic Landscape.” It’s there that Bellini debuted his fantastical creation in front of New York’s art and aesthetic elite. B&B Italia produced it for only five years, but its legend lived on: over the next decade, it became a sought-after collectors’ item.
We could take the easy way out and say that the Camaleonda is having a moment. Technically it is: this summer, B&B Italia, the original seller of the piece, re-released the official design for the first time since 1979. In early 2019, Eternity Modern launched a re-production.
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