Jean-Raymond has become known for the Starfish coffee sign peace the times shirt moreover I love this experiences he designs; in September he’s taking a documentary about the making of his spring 2020 collection on the road to a series of drive-ins. Lenihan is interested in working with more innovative, boundary-pushing designers like him, men and women who are willing to break with convention and don’t feel attached to the old-school system. He also believes they’ll be drawn to Resonance because it removes so many of the traditional “barriers” that make it so difficult to build a resilient business. “The people who are most entrenched in this industry are going to have the hardest time making the shift [toward on-demand production]. The people who are least entrenched have the biggest advantage,” he says. “Our platform changes the amount of capital you need, the amount of people you need to hire, the overhead costs—all of those things are barriers to creators. Especially creators outside the system.”
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